You’re not alone if you don’t know who to vote for in the upcoming primary election for Philadelphia’s City Council At-Large race on May 21. There are 34 Democratic At-Large candidates competing for five of the seven seats (two seats are guaranteed to non-majority party candidates). As communications professionals, we realized that with such a… Continue reading
Posts in "Communications"
When a Bounce Rate is Too Low: A Lesson in Google Analytics
I have designed, managed, and consulted on websites for over a decade now. Accurate data is essential to understanding your audience and how they are interacting with your digital content, and I’ve had no reason to question the reports I’ve gotten from Google Analytics until recently. I consult with a collaborative digital resource project for… Continue reading
An Open Letter to The New York Times: Stop Using “Addict” to Describe People
To the Associate Managing Editor for Standards, I recently read Jennifer Percy’s feature in The New York Times Magazine titled: Trapped by the ‘Walmart of Heroin’ published on October 10, 2018. As a subscriber of The Times and resident of Philadelphia, I was glad to see more attention and quality reporting on this important issue. I was… Continue reading
Your Website Needs a Privacy Policy
You’re likely not an expert on European internet privacy laws, but you may have noticed your inbox flooded with Privacy Policy updates from nearly every organization you’ve ever interacted with online. It’s no coincidence. On May 25, 2018 the European Union’s General Data Protection Regulation (GDPR) comes into effect. The New York Times calls it,… Continue reading
8 Tips for Better PowerPoint Presentations
I have been giving (and seeing) a lot of presentations at work recently. Here are some tips that I’ve learned that, hopefully, can help you when you go to make and give a PowerPoint presentation. 1. PowerPoint is not the presentation The number one mistake I see people make is using the PowerPoint as… Continue reading